Search engines care a lot if your website is secure and safe for your customers.I know that many people don’t understand why their website is being targeted in the first place and therefore never feel about security as anything critically important (until they get hacked), but there is more in that than just spending time and money on feeling safe.
Better Security = More Traffic & Bigger Sales!
This is basics! Moving over to secure connection (HTTPS) should already be essential. Google has officially confirmed that they boost rankings for HTTPS sites already in 2014.
A few months ago (early 2017), Firefox and Google Chrome started to call HTTP connections insecure. You can see it by yourself – all the regular HTTP pages with a login functionality are marked as “Not Secure”.
Search engines and web browsers are giving out a clear sign. Your website will have a better reputation and will be positioned higher in search engine results if you take care of your visitors’ safety. If not. well, it’s your own loss.
No Security = Loss in Traffic & Drop in Revenue!
There are many reasons why search engines can apply penalties (negative SEO) to your website ranking. If you don’t take care about security, you might end up with your site being wiped from search engine result or even have it completely blocked.
Honestly, this makes sense. If you don’t care about your website and you don’t care about your visitors — why should Google or any other search engine care about you?