A good interface makes it easy for users to tell the application what they want to do, for the application to request information from the users, and for the computer to present understandable information. Clear communication between the user and the applicaton is the working premise of good UI design.
In today’s mobile world, mobile apps have become the most influential means for gaining easy access to users across the globe. Mobile apps are undoubtedly the best way to get started in a new market or expand your business. With large no. of mobile phones than PC’s, 64% of mobile phone users spend most of their time on apps. Amidst easy usability, they do not require much time to learn functionality nor require much effort to maintain usage.
For mobile app success, UI (User Interface) and UX (User Experience) are the two elements that you cannot miss. User Interface explores how an app looks and interacts with a user whereas User Experience defines the overall experience of the user when using an application. The major motive of mobile apps success is to fulfill key business objectives for generating revenues, traffic and brand building.